Led creative direction for the launch of JLNY Floral Shop & Cafe, crafting strategy to build brand awareness and grow social engagement.

Developed and produced social-first content across Instagram and TikTok, including directing and editing a floral workshop recap video that boosted reach and engagement. Designed and produced cohesive marketing collateral – ads, prints, environmental graphics, and interior decor. Leveraged event-driven content and immersive initiatives to drive foot traffic and engagement.

Drove a 850x increase in TikTok views, over 10x increase in engagement on Instagram Reels and Posts, and a consistent monthly follower growth rate.