Fête ny // 2025
Produced short-form social media content to drive awareness and sales for Fete's home goods and lifestyle store.
Created and edited engaging Instagram Reels and TikToks, including an animated video promoting Fete's limited-edition Valentine's Day Stationery Set, which contributed to a 35% sales lift during the campaign week.
Developed product-focused storytelling for home and lifestyle collections, resulting in a 250% increase in reel views, a surge in engagement rates, and measurable growth in-store traffic and online inquiries.